← The Indieguana Blog

Where to Find Indie Authors and Indie Novels Online

If you love discovering fresh voices, indie authors and indie novels can feel like a secret section of the bookstore that only a few readers know about. The good news is there are now dozens of places designed specifically to help you find indie books in every genre. Here are some of the best places to start your search.

1. Dedicated Indie Book Platforms

Several sites focus on indie books and self-published authors, making discovery much easier than scrolling a generic storefront.

  • Indie-focused directories and review sites: Platforms like IndieReader highlight independently published titles with professional reviews and curated lists, so you can browse by category and quality at the same time.

  • Project-style hubs like Indieguana: Newer platforms such as Indieguana treat each indie novel like a living project page, with tabs for summaries, updates, images, and press kits. This makes it easy to explore a book’s world, see devlog-style updates from the author, and decide whether it fits your reading mood before you click through to retailers. Vibe- and mood-based discovery is another unique feature that is being improved all the time.

Look for sites that clearly label books as indie, surface niche genres, and let you follow specific projects or authors rather than only broad bestseller lists.

2. Online Communities and Social Media

Some of the most passionate indie book recommendations live in reader communities rather than storefronts.

  • Goodreads groups and lists: Groups such as “Indie Authors & Books” and user-built lists dedicated to indie novels are a great way to see what other readers are excited about right now.

  • Subreddits and forums: Communities like r/selfpublish and other book-focused subreddits often run recommendation threads where indie authors share their work and readers swap favorite indie books.

  • BookTok, Bookstagram, and newsletters: Many indie authors and small book accounts on TikTok, Instagram, and email newsletters highlight lesser-known titles that never hit the mainstream algorithm.

These spaces are ideal if you want personal curation — “more cozy sci‑fi,” “weird horror,” or “slow-burn queer fantasy” — instead of generic “you might also like” sections.

3. E‑Book Platforms and Subscription Services

E‑book ecosystems are full of indie novels if you know where to look.

  • Kindle, Kobo, and Smashwords: These platforms all have large catalogs of indie books, often with dedicated sections, free samples, or discounted titles.

  • Subscription programs: Kindle Unlimited and Kobo Plus include many indie authors in their all‑you‑can‑read libraries, letting you try new voices with low risk.

  • Deal and ARC sites: Services like BookBub, BookSirens, and similar apps connect readers with free or discounted indie ebooks in exchange for honest reviews.

If you’re willing to experiment, browsing genre categories on these platforms can turn up hidden gems from indie authors alongside traditionally published work.

4. Independent Bookstores and Libraries

Not all indie discovery happens online. Local institutions are increasingly friendly to indie books.

  • Indie bookstores: Sites like IndieBound help you find independent bookstores near you, and many shops can order indie-published titles through distributors like IngramSpark if you ask.

  • Library apps: Services such as Libby, Hoopla, and Kobo-integrated library programs often carry indie novels, especially digital editions, and checking them out still supports the author.

  • Book signings: Many of the indie authors who built and beta-tested indieguana.com make appearances at cons and book fairs. This is probably the best way to not only find new books, but to meet the people behind them!

If you already have a favorite indie author, requesting their books at your local library or bookstore is a powerful way to help them reach more readers.

5. Author Websites and Direct Sales

Many indie authors sell direct or maintain rich book pages on their own sites.

  • Author portfolios: Personal author sites frequently include sample chapters, worldbuilding extras, and reading order guides that never make it to retailer product pages.

  • Mailing lists and promotions: Indie authors use newsletters and cross‑promotions to share other indie novels their readers might love, which can lead you into whole new circles of creators.

When you buy directly from an indie author or follow their project pages on platforms built for indie books, more of your support reaches the person actually writing the story. On indieguana.com, we give authors the freedom to direct readers to the retail link that will benefit them the most.

If you’re searching for where to find indie novels and indie authors, the best strategy is to mix all of these options: dedicated indie platforms, online communities, ebook services, local stores, and direct author connections. Together, they turn “finding indie books” from a challenge into an ongoing, rewarding part of how you read.