Is Your Book Listing a Black Hole for Your Ad Spend? Digital Marketing Metrics and Indie Authors
You run a Facebook ad. You write an email to your list. You post on BookTok. You put up an…
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Ideas, observations, and dispatches from the indie frontier — written by J. Paul Roe, founder of Indieguana.
You run a Facebook ad. You write an email to your list. You post on BookTok. You put up an…
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In 2012, a 22-year-old named Eric Barone quit his job and spent the next four years alone in his apartment…
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Something is happening across entertainment that nobody in a boardroom wants to say out loud. Readers are leaving traditional publishing.…
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A key long-term goal of Indieguana is to consolidate the tools and systems indie authors need to use to grow…
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As an indie author myself, I know that we’re always juggling two resources to grow our readership: time and money.…
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NOTE: Because we rolled out so many changes in late April, this video is already out of date. I’m currently…
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If you love discovering fresh voices, indie authors and indie novels can feel like a secret section of the bookstore…
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Indie novels are having a moment, but the internet still treats them like an afterthought. Search results are dominated by…
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It’s the official beta launch of indieguana (developed under the name indieguana.com). This is the first entry in site updates,…
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