Better Than Linktree? In Some Important Ways, Yes…
A key long-term goal of Indieguana is to consolidate the tools and systems indie authors need to use to grow their careers. We’re not gunning to replace any beloved solutions (yet) but I can’t help but point out some valuable overlap when the chance comes up!
In this case, I want to talk about Linktree. A lot of creators lean on this tool to gather all of their important URLs into a single place. Some use it in lieu of an author website — others even use it as a primary link in spite of having one.
Since Indieguana allows you to add any links you want to your author profile (as well as individual books), I started to think that it might be a good augment for authors who currently rely on Linktree.
I dug into that to see how that would work. Let’s take a look.
Where Indieguana is Already a Solid Choice
Control — Linktree gives you a list of links and that’s it. Indieguana gives you a full profile you own: bio, banner, avatar, social links, book catalog, series, status pipeline, micro-feed. The advantages here are obvious when it comes to easy customization, presence, and engagement.
Books are native — On Linktree you’d link to your books. On Indieguana your books are on the profile. Cover, blurb, buy links, status, series context — all right there. That’s a meaningful difference for any author whose primary goal is selling books.
It’s free — Linktree charges for most meaningful customization. Indieguana is free and already more capable for authors specifically.
Reader context — Linktree has zero reader-side features. There’s no one on the other end of a Linktree link who’s browsing for their next read. Indieguana just started up and has a small, growing reader base. Linktree will never have one.
Why You’d Still Want to Use Linktree
Features that don’t overlap — Linktree has analytics, custom domains, pixel tracking, and payment integration. Indieguana has some aspect of some of these features either live or in dev, but payment integration isn’t one of them.
Recognition — Authors share their Linktree in their social bios because it’s one link to everything. Indieguana’s author URL works the same way, but doesn’t have the “I know what this leads to” recognition yet.
What That Means
Your Indieguana profile does almost everything your Linktree does — plus your books are actually there, readers can find you organically, and you don’t pay for it.
But at the end of the day, you don’t have to choose. You can easily point your Linktree to your Indieguana profile and get the best of both worlds!